The Apple Store Brompton Road is unveiled while waiting for its opening on July 28!

On July 28 (about ten days late), Cupertino will open the doors of an exceptional new boutique, not far from the famous Harrods department store.. In the meantime, she has just knocked down the palisade of the Apple Store Brompton Road and devoted a few lines to her on her website.

We can thus discover a fairly present vegetation with twelve imposing Sicilian ficus along the windows and at the entrance, which culminate at 7 meters in height. It is also possible to sit underneath – with seats arranged for this purpose – to take up the fairly green theme of the store (and the palisades). Customers will be able to take a central route, inspired by the original arcade which was in the same place in 1903.

Apple has of course refined the details with a terrazzo floor – a vegetable resin – used for the first time by the company. On the ceiling side, we find a curved wooden structure, matching the arches at the exit. Note that the forum has the first ceiling in mirror at an Apple Store in the UK.

The Brompton Road Apple Store is unveiled while waiting to open on July 28th!

For its opening, the Apple Store will offer United Visions, an augmented reality experience paying homage to the works of London poet and painter William Blake. An application has also been made for the Getty Museum by Tin Nguyen and Ed Cutting, with a rather poetic soundtrack created by Just Blaze.

Besides live performances, Well-known Cupertino VP Fitness Jay Blahnik will also be on hand to participate in a Q&A session. before a 3 kilometer walk and a 5 kilometer run in Hyde Park. At the same time, the firm has put online a series of green wallpapers with a floral pattern (several Apple products are also hidden there) and even a playlist to recover on Apple Music.

The Brompton Road Apple Store is unveiled while waiting to open on July 28th!

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