Project Titan: Apple hires Lamborghini veteran

Luigi Taraborrelli

From afar, Project Titan looks like a headless chicken in front of a knife. And maybe up close too, Apple doesn’t really know where it wants to take its automotive initiative, as several rumors have recently confirmed. But that does not prevent Apple from continuing to draw talent from manufacturers, including the most prestigious. To do what, that’s another story.

Apple has therefore recruited Luigi Taraborrelli, the former boss in charge of the chassis of Lamborghini cars, he also took care of suspensions, brakes, rims, or even road holding. According to the sources of Bloomberg, this veteran of the luxury brand (he spent twenty years there) will help Apple for the design of its hypothetical future vehicle. With his experience, Taraborrelli becomes one of the most capped executives of the Titan project.

The latest news, but it’s quite fluctuating, Apple would intend to unveil a first vehicle without pedals or steering wheel in 2025.

Bugs in the conduct of the Titan project, both on the road and in management

Bugs in the conduct of the Titan project, both on the road and in management

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