Master of Pasta Barilla, Japanese Keita Yuge, wins the World Pasta Championship

After 2 days of competition, it was the representative of Japan who won against the 13 other candidates competing at the Master of Pasta Barilla, which was held for the first time outside Italy, in Paris.

It is thanks to its reinvented signature dish, the “Penne Gorgonzola Profumo Giapponese” that the Japanese candidate managed to win the 8th edition of the World Pasta Championship. It’s the 2e Japanese to win this competition in eight years with his recipe with oysters and Japanese infusion “Sake, Sansho, Yuzu”. A great victory for this multi-faceted young chef and connoisseur of Italian cuisine. Passed by prestigious tables all over the world, from Guy Savoy in Paris, via Inno in Tokyo or Quintocanot in Osaka then more recently Solome 2007 in Yokohama, he had already finished in the final of the 2017 edition. therefore, amply deserved in this two-day competition which pitted 14 young chefs under the age of 35, including 3 women pre-selected from nearly 100 applications.

“I am proud to be the new Master of Pasta Barilla. I would like to pass on my knowledge and my technical knowledge to future generations.” Keita Yuge, 2019 winner of the Pasta World Champion Ship.

A 50th anniversary for France placed under the sign of art: #TheArtOfPasta

For its first edition outside Italy, the competition had set the bar high for this 50e anniversary of the brand in France. Installed in the Pavillon Cambon (Potel & Chabot) revisited as a real art gallery with an exhibition and paintings produced for the occasion by many artists, Barilla had chosen to give the floor to young international chefs under the watchful eye of a jury made up of Davide Oldani, Simone Zanoni, the French chef Amandine Chaignot and the Italian architect-designer Paola Navone. Marked on two tests, the cooks first produced, on Electrolux equipment in particular (partner of the operation), a signature recipe “Toile blanche” before composing a “well-being” dish during the “Chef work” from the large collection of Barilla pasta and “good for you” ingredients.


Carolina Diterlizzi, Marketing Director Western Europe with Fanny Allain, Director of Food Service France

The chefs not only had to distinguish themselves on the recipe but they were also graded on the style, the aesthetics and their ability to sell their project orally “, precise Caroline Diterlizzi, Western Europe Marketing Director, very proud of this competition which bears the colors of Barilla, its history and all its creativity in making pasta since its origin. The company was founded in 1877 in Parma and is one of the market leaders in pasta in the world. With 28 production sites, the company generated nearly €3.5 billion in sales in 2018, including €577.9 million in France, the 3rd country on the sales podium. “Food Service, which represents 10% of our activity, is very dynamic, especially in snacking where quality dough is increasingly in demand, especially our references of pasta with health connotations.“, adds Fanny AllainDirector of Food Service France.

During this championship, the 250 guests were also able to enjoy a conference on cooking and aesthetics, as well as savor numerous artistic exhibitions celebrating the intimate link between the Italian pasta maker and the art… of sublimate the products in its communication.

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The 8th edition of #pastaworldchampionship is now over. On October 10th-11th, 14 chefs from all over the world met in Paris to join a three-round competition: after the Masterpiece, the White Canvas, and the Gran Finale our jury nominated Keita Yuge @yugelone2007 as the one and only winner. His dish “Penne gorgonzola profumo giapponese” perfectly conveys the main theme of this 8th edition: #theartofpasta. Thank you to all the guests who joined us, especially: our five jurors @davideoldani, @amandinechaignot, @chefzanoni_simone, @gatherandfeast, @paola.navone, the competing chefs @nicolapelliganachef, @s_butz, @chefheavendelhaye, @kshitizsethi, @edouardchouteau, @zorilipanski, @nikosbillis, @matteocarnaghi, @jay_boyle, @leam_arion, @dinner_by_gabriel_heintjes, @christiancarrieri85, @louiedemun our two hosts @lorenzocogo and @stephanerotenbergofficiel and the great artists who interpreted #theartofpasta @olimpiazagnoli @maite_franchi @agathesinger @enfant_precoce @fernandocobelo @ domenico__romeo @mantia @food_ensemble See you next year! #pastaworldchampionship #theartofpasta

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