This situation would be very positive for Apple, the iPhone having maintained a small growth in a declining market. The Californian firm is also the only one in the green among smartphone manufacturers. Apple would have sold 44.6 million iPhones in the last quarter or 15.6% of the world market share (compared to 44.4 million units and 14.2% of market share last year). As a reminder, the Apple smartphone brought in $40.665 billionagainst 39.570 billion last year (+ 2.77% over one year).
Samsung would have sold 62.4 million smartphones over the same period (21.8% market share), Xiaomi 39.5 million units (13.8%), vivo 24.8 million (8.7%) and OPPO 24.7 million (8.6%). Geographically, the largest decline in the quarter was recorded in Central and Eastern Europe (CEE), heavily impacted by the conflict in Ukraine, with a 36.5% year-on-year decline. It should be noted that sales in China would have decreased by 14.3% from one year to the next.