Inflation! Could Apple and Samsung Bring Ads to Your iPhone and Android or Subscribe to Them?

Okay, maybe I made up the last two “economic terms”, but might as well submit them to the dictionary because they seem real! This is the world we live in right now…

has become the backbone of today’s internet because it literally helps keep websites alive. They are businesses, after all! Online advertising includes product listing ads, display ads, demand-side platform ads, affiliate ads, native ads, social media ads, video ads, and e-mail ads. -mail. You see them when you try to book a vacation and you see them on YouTube (they’re the reason YouTube is free).

Of course, today we have replaced most of the websites with their dedicated applications, so that we can easily access them on our smartphones. Along with this, advertisements have also made their way into the apps we use. It could be Facebook and Instagram trying to sell you a new pair of Nikes or your favorite game trying to get you to download another game – that’s all the ad space other companies buy and use. to thrive…

To sum up: Websites with advertisements – normal; apps with ads – also normal; TV channels with commercials – duh! ; YouTube ads – of course.

But what if your iPhone or Android phone, which you have already paid in full, also showed you system-wide ads? Yes, that’s one thing! Oh, and yes, this has been happening for years already. But will it reach your phone?

Let’s see…

Android phones with ads exist and they can be annoying: Samsung, Redmi, Poco, Realme…

The reason I even decided to put this story together in the first place was a YouTube video I saw titled “The Best Ad-Free Smartphone Under 20,000 (INR)”. Turns out it was a bit clickbaity since the ad free phones weren’t really the focus of the video but the idea is almost 100k viewers (Indians) clearly cared enough to click and watch .

Indeed, many budget and mid-range phones in parts of Asia, including India and China, come with advertisements!

If you want to better understand which phones come with which type of ads in India, you can check out this helpful video by Geekyranjit who is a smartphone enthusiast with many years of experience.

But in a nutshell, although budget and mid-range phones from brands like Nokia and Motorola come ad-free and above all without any bloatware (pre-installed apps and services), phones from Realme, Poco (Xiaomi), Redmi (Xiaomi ) and even Samsung doesn’t get the same ad-free treatment in the Indian subcontinent.

According to Ranjit and Gadgets 360, the most annoying phones on the advertising side come from Redmi (Xiaomi), which sells phones in Asia, but also in Europe. Ads on Redmi phones can be seen in music, themes, file manager, downloads, security and apps. Ads are also present in European/Global versions of MIUI – Redmi’s skin on Android 12, but oddly not on all phones. For example, as our colleagues at GSMArena discovered, the Redmi Note 11 Pro doesn’t have ads, but the Redmi Note 11 does.

Budget phones from Poco, Realme, and Samsung aren’t as bad in this regard, which means they don’t necessarily show you “ads.” That being said, they come with a ton of unwanted “nagware” in the form of notifications, pre-installed apps, browser pop-ups, and even new apps (which you don’t necessarily want or don’t have). necessarily need) that arrive with OTA updates. .

The good news for Asian and European customers is that many of these adware/nagware notifications can be disabled. The bad news is that it’s not something the average person will know how to do, and even if they did, it would be far from a “one-click fix” – it’s not like putting your phone on. silent mode.

Ads on iOS and Android: Apple and Samsung’s last resort to make phones cheaper?

One of the reasons why budget phones sold in Asia and parts of Europe may contain advertisements is that they are…cheaper. Plus, it turns out phone makers can get away with it.

Plus, it’s not like unwanted ads and phone notifications are (technically) forced on customers because you literally agree to have them when you set up your phone. For example, budget Galaxy devices (mostly M-series) require you to create a Samsung account during setup (which in turn can overwhelm you with notifications later).

Apple, Samsung and Google phones already show you “ads” that don’t necessarily look like “ads”

But what about “Western” or flagship phones from brands like Apple, Samsung, Google, etc. ? Well, while you might not realize it, major manufacturers have found ways to monetize their software space even without showing you “face-to-face ads”.

For example, Samsung partners with Microsoft, which means every Samsung phone comes pre-installed with MS Office. Sure, pre-installed apps technically fall into the category of “bloatware” and of course can be uninstalled, but aren’t they a way to advertise a product/service? You do the thinking.

Plus, Samsung, Apple, and Google make sure to pump their phones with a ton of their own apps, which aren’t necessarily essential to the iPhone, Galaxy, or Pixel. For example, on iPhone, these applications are, among others, Music, Podcast, Mail, Maps, TV, Watch and News.

These apps are not only non-essential to your new iPhone, but include a ton of ways Apple can make more money by literally advertising their subscription services on apps like Music, Podcast, TV, and News. Of course, these are not banner ads that you have to close, but they are a form of presentation of a different product/service. Samsung and Google are equally slick in this regard.

What is Glance, and is it about to bring ads to your flagship Android phones in the US and/or elsewhere?

But I’m sure the question everyone wants answered is, “Are traditional display ads coming to iPhones and Android phones in my region?” And the answer is no”. For the moment.

In case you missed it, Google-backed Glance may soon be showing ads on your Android lock screen. Glance is a service/app that brings different widgets alongside ads to your lock screen. It is backed by InMobi Group, an Indian multinational mobile advertising technology company, which is reportedly in talks with US carriers to bring Glance to the US.

As Adrian mentioned in our news stories, these are ads that could be served directly on the lock screen of “several smartphone models by next month”, according to an unnamed source inside quoted by the publication. always reliable TechCrunch.

Interestingly, the folks at Glance were quick to react to the news. Reportedly, the company has confirmed that its services are indeed heading to the United States. However, Glance also made it clear that it was not looking to equip the phones with an “advertising platform”.

Ads are apparently set to be removed from the US version of Glance, with monetization instead relying on so-called “spaces” that users will choose to “consume at any time”. To me, “Spaces” looks like an alternate version of the Google feed that’s on the left of your home screen — unless you’ve turned it off. But also, I don’t interpret Glance’s statement as “no ads”… Glance’s mission as a company is to make your lock screen “a lock screen (that) isn’t boring anymore” showing you news, media content, and games, as well as advertisements for sales at your local restaurants and stores, as shown in this video.

Bottom line: would you be okay with having ads on your Android or iPhone’s lock screen if it makes it cheaper?

Hey, maybe it can work like a Spotify subscription or like YouTube? Do you see ads that you can ignore, but it lowers the price of your Galaxy S23 by $100? Or it stops Apple from raising iPhone prices…

Speaking of inflation, Apple’s iPhone 14 series is almost certain to cost $100 more than before, more or less matching Samsung’s prices for the Galaxy S22 line.

And speaking of subscription services, you will soon be able to subscribe to your iPhone. You are reading this correctly.

According to longtime tipster Marc Gurman, Apple is apparently preparing to launch a subscription program for iPhone buyers, which means you’ll soon be able to pay for your iPhone the same way you pay for your Apple Music or Spotify subscription. . According to Gurman, the iPhone subscription service would be different from standard “installment plans” because it would have a fixed monthly fee, based on the model of iPhone you choose to “subscribe to”, as opposed to its “purchase”. now” material value.

To make the program more attractive, Apple is expected to combine the hardware subscription service with its existing paid services like Apple Music, Apple TV, iCloud and even AppleCare. To me, this supposed iPhone subscription plan looks like a replacement for Apple’s existing iPhone Upgrade Program, but we’ll see. Gurman says the services are expected to launch in 2023. Either way, whether it’s ads that might fill your lock screen or new forms of hardware subscriptions for your iPhone or Android, it looks like that is the direction in which we are heading.

Loans, monthly plans and subscriptions have been people’s preferred way of spreading costs for some time, but the current economic situation is as tricky as it has been. Also, we are much more willing to subscribe to something rather than pay in full. Sure, Netflix loses subscribers, but that’s because you can share your Netflix account. You won’t be able to share your iPhone with anyone, right?

Leave a Comment