After 3 years of silence, the famous Sandwich, Burger and Pizza indices have just been published by Gira. A 2022 vintage that bears witness to 3 ultra-dominant themes on the snacking market but which have suffered from the crisis and must take into account the proliferation of new concepts. The firm predicts a restructuring of the market.
Having become real landmarks in their respective segments, the latest Sandwich, Burger and Pizza indices published by Gira have just been published with their share of lessons. For the president of Gira, Bernard Boutboul, this trio remains, and by far, the products most consumed by the French with a special mention for the sandwich which has withstood these two years of ordeal rather well, while the pizza and the burgers, also served in restaurants at the table, suffered more from the crisis.
The sandwich resists
Still in the lead, the sandwich remains ultra-dominant in the fast food market with 2.61 billion units sold in 2021 (+0.2% vs 2018). A slight decline that the firm specializing in catering attributes to the sanitary conditions which have impacted the habits of the French outside the home. At €3.04 the average price of ham-butter/ham-cheese noted in France, it is in hypermarkets/supermarkets that it is the cheapest at €2, whereas it is close to €3.75 in cafés-bars-brasseries, €3.63 in independent bakeries or even €3.62 in leading sandwich shops and €3.29 in oil companies.
“The sandwich remains a very popular product with the French with continuing premiumization and consumers who remain very loyal to this snack”.
The slack of the burger
For its part, the burger has seen a drop of 13% in its consumption in 3 years. A decline partly explained, by Gira, both by the diversification of the proposals of the burger players but also by the multiplication of alternative offers which are gaining market share to the detriment of this product. To this must be added the effects induced by health constraints, curfews and restaurant closures. However, according to Gira, the French swallowed 1.3 billion in 2021 for an average price of €10.89 with an average in the chains of €9.40 (-1.1%) and 12.29 € among the self-employed (+ 8%). This is a big difference that Gira notes on the average prices, according to the distribution channels since if, in fast food restaurants, the burger is sold on average €5.50, it is displayed at €7.90 in the cafeteria, 11 €.70 in themed restaurants, €12.10 in grills, €14.80 in cafés-bars-brasseries while in gastronomy, it is €22.50.
The pizza slowed in its tracks
For pizza, the French always remain the 2e biggest consumers of this product, with 1.037 billion pizzas eaten (-5.7%) for an average price of €10.72. The delta is less significant between the chains and the independents with an average price of €10.65 for the former and €10.76 for the latter. As for the distribution networks, pizza is the most expensive for delivery at €12.02 on average, compared to €9.09 at newsstands, €9.59 in trucks, €9.95 to take away, between €10.95 and €11.38 in restaurants with table service. Same causes and same effects as for the burger, while sales in supermarkets have made it possible to cushion the drop in consumption.
Saturation and restructuring
“ The ultra-dominance of these three products on the French market should not hide fund movements affecting fast food warns Bernard Boutboul. The expert even mentions a risk of saturation which has every chance of creating a restructuring of the sector and of the players. Gira, which recalls the extreme creativity of the French market, where it has identified more than fifty single-product catering themes, speaks of a natural household that will take place thanks to an overall move upmarket in quality .
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