Would sales of Apple products encounter a little slack in China? This is a hypothesis that should not be ruled out, since promotions in the online Apple Store are extremely rare. Find out what Apple has in store for Chinese customers this weekend! We hope for the same surprise in France…
An operation that will take place from July 29 to August 1
Apple has decided to please Chinese consumers, the company is organizing a “refreshing special offer” aimed at selling off the prices of several of its products. Indeed, customers will be able to obtain exceptional reductions on several popular products, including:
- The entire iPhone 13 range (600 RMB or €86.96 reduction)
- The 3rd generation iPhone SE (200 RMB or €28.99 reduction)
- The iPhone 12 and the iPhone 12 mini (500 RMB or €72.46 reduction)
- The Apple Watch SE (200 RMB or €28.99 reduction)
- AirPods Pro (250 RMB or €36.23 reduction)
- The 3rd generation AirPods (150 RMB or €21.74 reduction)
A few rules will have to be respected for this special offer. First, all payment methods will not be eligiblewe imagine that Apple will benefit its Apple Pay system.
Customers will also have a limitation of 2 purchases By product category, here is what the Chinese Apple Store says:
Only one order must be paid with one of the aforementioned methods, and no other payment method can be used at the same time. Each customer is limited to 2 pieces per product category (iPhone, Apple Watch and AirPods are three different categories), and products that exceed this limit are no longer eligible for immediate discounts (for example: each customer can only buy 2 at a discounted price) an eligible iPhone, regardless of model).
Why this sudden generosity?
As mentioned at the beginning of the article, promotions on the online Apple Store are nearly non-existentthe Californian giant favors its activity on Amazon to offer some discounts on its products.
There are several possibilities, Apple might want energize sales in China after seeing a weakness in shipments (due to aggressive competition or the sanitary context). The other hypothesis is that Apple has produced too much in its partner factories and that the stocks do not flow as expected before the arrival of new products (AirPods Pro 2, iPhone 14…).
Chinese consumers have an appointment from July 29 at midnight to take advantage of the tips mentioned above.
At the moment, the “refreshing special offer” of the Chinese Apple Store seems to be exclusive, there is no sign that Apple has planned to roll out such a promotion campaign in other countries.