Apple has just launched in France the same offer that had already been implemented in the United States last month: from August 1 to 15 on the Apple Store, Apple is offering a €50 gift card for the purchase of any model from Apple TV. This may be the Apple TV HD at €159, or the Apple TV 4K at €199 for 32 GB and €219 for 64 GB. The cards offered are Apple Gift Cards, which are valid on both the software and services but also on the equipment, without limit of validity.
It looks like Apple is looking to empty its inventory ahead of new models expected at the end of the year: there are both rumors of a new high-end model that will go from the A12 chip to the A14 chip, and a new cheaper model that could come with a new Siri Remote (spotted within the tvOS 16 beta) potentially less advanced to keep costs down.
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