Apple is revamping its web page to buy an iPhone (interface, suggestions, videos, recovery, etc.)

During the summer, Apple apparently wanted to give its web pages a facelift, with a major overhaul of the one reserved for the purchase of an iPhone.. On the menu, the latter presents larger images, or even faster access to help with the purchase. Similarly, the firm puts more emphasis on its recovery program old products (and their price!).

Until now, the page was split in two, on the left the images and on the right the options and configuration. If this presentation does not move, thehe new interface is intended More legible with larger (and more elaborate) images, and sections with more engaging titles. For example, for the choice of color, the site wants to be more user-friendly by asking a question written in a more personal way: Finishing. Choose the model you prefer.

The selection process thus intends to accompany the client, the firm even introduces video breaks (like a keynote), including one explaining how to choose your storage configuration. There is also an option at the bottom right to open a chat with an Apple Store employee.

Finally, on the side of Trade In, the program is no longer hidden at the end of the page but appears as a configuration step am generis. There is also a instructional video on the trading process. Other changes include a new layout for comparison between different models, frequently asked questions, shipping information located at the top of the web page…

Apple revamps its web page to buy an iPhone (interface, suggestions, videos, trade-in...)

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